Staff Product Manager // FreeWill (Promoted April 2026)                      September 2024 - Present

Remote

• Authored a product-to-platform strategy adopted by exec leadership to unify siloed tools under a micro-frontend enterprise SaaS architecture with unified SSO and embedded cross-sell, positioning it as the retention and expansion layer for over 2,000 enterprise nonprofit partners

• Led end-to-end development of an automated quarterly analytics product delivering board-ready ROI summaries; drove 90% platform engagement and 36% growth in monthly platform sessions, directly addressing churn from ROI defensibility gaps

• Designed and launched a probabilistic bequest realization model using SSA actuarial tables and a four-factor signal score to project 30-year fundraising portfolio forecasts, enabling partners to quantify planned giving pipeline ROI for board presentations

• Shipped one-click AI stewardship into the enterprise fundraising platform, engineering auto-extraction of structured donor gift fields into an AI prompt to generate personalized outreach for gift officers

• Identified a competitor pricing change as the market timing signal to build a 0-to-1 AI-powered planned giving gift illustrator; authored the business case, led a PM/designer/engineer pod, validated IRS calculation methodology across 35+ gift types, and designed dual-audience output to displace a $600-2,000/yr vendor

• Architected and executed a cross-system data integration migration standardizing IDs across CRM, customer success, analytics, and ETL pipeline systems, delivering zero data loss

• Shipped B2C donor identity improvements that raised bequest rates by +1.3pp and increased the share of wills with valid contact data from 65% to 99%, contributing to a 13% YoY increase in planned gift commitments to $2.5B in 2025

• Serve as a cross-functional R&D and GTM leader across engineering, design, and data; drove AI integration into the SDLC that doubled team velocity over four sprints (1.02 to 2.04 story points per developer per day) and lead launch strategy and partner enablement for releases

 

Senior Product Manager // New Stand                                                   April 2023 - September 2024

Remote

• Owned vision-to-launch strategy and execution of a B2B2C employee app (New Stand Connect) boosting team connection and culture by turning recognition and engagement into a daily, gamified habit in both iOS and Android

• Developed a parallel CMS Dashboard system empowering B2B admins with real-time engagement metrics and predictive analytics, enabling data-driven decisions to optimize the app's impact and gather employee sentiment

• Pioneered a fully automated eCommerce and delivery flow (New Stand Drops) for a B2B2C Gifting program, from ideation and architecture to launch to streamline New Stand’s gifting operations, with 4.8 stars in customer satisfaction

• Boosted development team efficiency by 165% with improved Agile/Scrum processes, resulting in faster product iteration and time-to-market

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Senior Product Manager // Lantern (Promoted Jan 2023)                                   Oct 2021 - Jan 2023

Boston, MA/Remote

• Led Lantern’s end-to-end consumer funnel for both Web and iOS roadmaps, driving $5M in revenue for 2022

• Identified targeted opportunities based on key business drivers and OKRs to devise product ideas aligned with strategic objectives by following the “Create, Test, Learn, Iterate” philosophy

• Managed a pod of 5 FE, BE, and iOS engineers and UX/UI designers to develop features from inception to implementation

• Launched the iOS app resulting in 500 downloads in 3 months

• Built out geo-located pages with localized content, driving a 35% increase in organic search channel growth

• Initiated a new customer journey with the Discovery Guide quiz to help consumers find products tailored to their needs and to use the data to develop a personalized recommendation engine, demystifying and destigmatizing the product

• Developed a narrative-driven Homepage with a componentized design to enable Marketing to own the new customer-related KPIs and content

• Updated the customer journey by recreating the gateway landing page for Lantern users via product shelves and educational content based on consumer behavior data, resulting in a 5% increase in product view rate in 1 month

• Maintained open lines of communication across departments (Engineering, Creative, Analytics, Marketing, Brand, and Operations) to deliver tangible outcomes, align business goals with day-to-day operations, increase knowledge transfer, and encourage skill growth for maximum efficiency

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Manager, Digital Product Management // Digitas (Promoted Feb 2020)         Feb 2018 - Oct 2021

Boston, MA

• Led product feature and roadmap development for Fortune 500 eCommerce CPG and Financial clients (Goodyear, Koala - Australia, Bank of America) in a mobile-first and B2C environment

• Spearheaded prioritization and backlog management while making appropriate high-judgment trade-offs between features and speed-to-launch and managed several development teams ranging from 7 to 33 developers

• Transformed client Agile/Scrum processes and directed product and technical strategy for design, front-end, content management, back-end, eCommerce, API Gateway, and CI/CD pipeline swimlanes

• Piloted vendor evaluation, recommendation, and implementation requirements for a Machine Learning NLP Enterprise Search platform to synthesize internal data insights and guide marketing strategy

• Launched an eCommerce digital experience integrated within a traditional retail market from 0 to 1 for a 2020 Effie Award-Winning project in both Brand Experience and Category/Aisle Evolution

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Business Systems Analyst II // Epsilon (Promoted July 2017)                            July 2016 - Feb 2018

Boston, MA

• Implemented HCP CRM campaigns for 8+ pharmaceutical brands on a large-scale multichannel marketing database solution

• Utilized A/B testing strategies and analyzed campaign response rates to recommend the best campaign and mailing strategies

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Software Engineering Intern // NGP VAN                                                        June 2015 - Aug 2015

Washington D.C.

• Worked as a Full Stack Software Engineer doing both front-end and back-end development

• Developed email web application product features in C#, AngularJS, Javascript, and HTML5/CSS on Microsoft Visual Studio with an Agile/Scrum team

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