BUSINESS TECHNOLOGY ANALYST
Trisha Arora is an eCommerce product expert and leader who operates at the intersection between user experience and technology to align solutions with business goals and deliver them at speed and scale.
Senior Business Analyst // Digitas February 2018 - Present
Led requirements gathering for Fortune 500 eCommerce clients, creating user and process flow diagrams, data models, and analysis matrices to facilitate stakeholder alignment
Designed an integrated user experience with digital touchpoints in a physical store experience to target millennial customers
Supporting technology leads by auditing and analyzing vendors and capabilities, the account team in managing client stakeholder, and project managers by identifying project tasks, estimates time, and dependencies
Collaborated with designers and developers by communicating requirements and functional specifications and logging and triaging defects
Business Systems Analyst II & I // Epsilon July 2016 - February 2018
Responsible for complete campaign implementation for 8+ pharmaceutical brands. Worked closely with the client for the discovery of technical solutions for upcoming marketing campaigns to create functional requirements documentation for a large-scale multichannel marketing database solution.
Analyzed campaign response rates, and implemented variable testing to recommend best campaign and mailing strategies.
Trained BSAs in Epsilon’s Bangalore and Wakefield offices to deepen their understanding of client-specific processes and brand activities.
Assisted in developing internal processes through technical specification documentation to identify solutions to streamline best practices and minimize avoidable incidents.
Software Engineering Intern // NGP Van July 2015 - August 2015
Worked as a Full Stack Software Engineer doing both frontend and backend development.
Wrote functional and unit tests for QA automation.
Expert: JIRA, Adobe Marketing Cloud Suite, SQL, XML, HTML5/CSS, User Experience, Business Strategy and Analysis, Product Management, Requirements Gathering
Intermediate: Python, OCaml, AngularJS, Ruby on Rails
Certified Expert: Adobe Campaign Business Practitioner
B.A. Computer Science and Mathematics
Courses: Data Science, Probability, Design of Programming Languages, Software Engineering, Artificial Intelligence