Senior Product Manager // Lantern                                                                Oct 2021 - Jan 2023

Boston, MA/Remote

• Led Lantern’s end-to-end consumer funnel for both Web and iOS roadmaps, driving $5M in revenue for 2022

• Identified targeted opportunities based on key business drivers and OKRs to devise product ideas aligned with strategic objectives by following the “Create, Test, Learn, Iterate” philosophy

• Managed a pod of 5 FE, BE, and iOS engineers and UX/UI designers to develop features from inception to implementation

• Launched the iOS app resulting in 500 downloads in 3 months

• Built out geo-located pages with localized content, driving a 35% increase in organic search channel growth

• Initiated a new customer journey with the Discovery Guide quiz to help consumers find products tailored to their needs and to use the data to develop a personalized recommendation engine, demystifying and destigmatizing the product

• Developed a narrative-driven Homepage with a componentized design to enable Marketing to own the new customer-related KPIs and content

• Updated the customer journey by recreating the gateway landing page for Lantern users via product shelves and educational content based on consumer behavior data, resulting in a 5% increase in product view rate in 1 month

• Maintained open lines of communication across departments (Engineering, Creative, Analytics, Marketing, Brand, and Operations) to deliver tangible outcomes, align business goals with day-to-day operations, increase knowledge transfer, and encourage skill growth for maximum efficiency

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Manager, Digital Product Management // Digitas                                       Feb 2018 - Oct 2021

Boston, MA

• Led product feature and roadmap development for Fortune 500 eCommerce CPG and Financial clients (Goodyear, Koala - Australia, Bank of America) in a mobile-first and B2C environment

• Spearheaded prioritization and backlog management while making appropriate high-judgment trade-offs between features and speed-to-launch and managed several development teams ranging from 7 to 33 developers

• Transformed client Agile/Scrum processes and directed product and technical strategy for design, front-end, content management, back-end, eCommerce, API Gateway, and CI/CD pipeline swimlanes

• Piloted vendor evaluation, recommendation, and implementation requirements for a Machine Learning NLP Enterprise Search platform to synthesize internal data insights and guide marketing strategy

• Launched an eCommerce digital experience integrated within a traditional retail market from 0 to 1 for a 2020 Effie Award-Winning project in both Brand Experience and Category/Aisle Evolution

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Business Systems Analyst II // Epsilon                                                         July 2016 - Feb 2018

Boston, MA

• Implemented HCP CRM campaigns for 8+ pharmaceutical brands on a large-scale multichannel marketing database solution

• Utilized A/B testing strategies and analyzed campaign response rates to recommend the best campaign and mailing strategies

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Software Engineering Intern // NGP VAN                                                        June 2015 - Aug 2015

Washington D.C.

• Worked as a Full Stack Software Engineer doing both front-end and back-end development

• Developed email web application product features in C#, AngularJS, Javascript, and HTML5/CSS on Microsoft Visual Studio with an Agile/Scrum team

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